SHIFT NC CEO Traci L. Baird announces departure

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SHIFT NC CEO Traci L. Baird announces departure

Outgoing CEO to lead EngenderHealth

August 29, 2018 (Durham, N.C.) – SHIFT NC CEO Traci L. Baird, MPH, announced today that she will leave her position at SHIFT NC to lead EngenderHealth, a leading global women’s health and sexual and reproductive rights organization, as their new President and CEO.

“I’m very proud of the momentum that SHIFT NC has built over the past year, and I’m honored to have represented the organization and its mission,” said Baird. “I admire the incredible work of our staff, our board, and our partners, and their dedication to improving the lives of young people. I have the strongest confidence that the organization is poised to continue its growth and increase its impact.”

During her time at SHIFT NC, Baird worked with the staff, board, and stakeholders to develop a new three-year strategic plan, upgrade operations, elevate equity and inclusion, and increase diversity on the board of directors. Baird also oversaw SHIFT NC’s participation in successful litigation to prevent the loss of critical federal teen pregnancy prevention grants.

SHIFT NC Board Chair Kristin Ito, MD, MPH, said, “Traci has been a tremendous asset to this organization and to our work for young people in North Carolina. We are deeply appreciative of the work she has done with our staff and board to strengthen our internal operations, guide the development of our new three-year strategic plan, and position the organization to do even more to help young people grow up healthy.”

Baird will leave SHIFT NC on September 21, and will join EngenderHealth as President and CEO on October 1.

Bethann West James to fill interim director role

SHIFT NC’s Board of Directors has selected Bethann West James, JD, to serve as Interim CEO starting September 24. In her more than 25 years of nonprofit experience, Bethann has been recognized as a seasoned leader with expertise in change management, interim administration, and supporting organizational stability. She has led a range of community organizations, including Boys & Girls Clubs of the Blue Ridge, Southside Survivor Response Center, Inc., and CONTACT ListenLine. Bethann lives in Durham with her three adolescent boys. She is enthusiastic to bring her management skills to SHIFT NC.

SHIFT NC’s Board of Directors is engaging a search firm to identify its next chief executive. Details about the search will be posted by September 7 on SHIFT NC’s website at



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